We led PR for the Atlanta + Charlotte locations of Varnish Lane – a waterless, eco-friendly nail care destination. As part of this engagement, we secured a holiday-themed partnership with Shake Shack. Varnish Lane created nail designs inspired by the restaurant’s Holiday Shake flavors, and guests who requested the manicures received a discount on their service and a promo for a free shake at Shake Shack. We promoted the partnerships via successful influencer events in Charlotte and Atlanta.
“Get a Shake Shack-inspired manicure at Varnish Lane and get a free milkshake”
- CHARLOTTE ON THE CHEAP
“These Southern Mother-Daughter Businesses Take BFF to a whole new level”
- SOUTHERN LIVING
“Vanish Lane targets Charlotte for expansion”
- CHARLOTTE BUSINESS JOURNAL
A LITTLE HUMBLE-BRAG
- Media & influencer attendees at the Atlanta Varnish Lane X Shake Shack event included Megan Roth (@meganann, 67.5k followers), Carly Cooper (Atlanta Magazine), and Candace McCloud (@kiss_myfreckles, 18k followers)
