HUFF & Co. was contracted in January 2025 to provide PR support for the opening of The Juniper and The Reserve at Juniper, two towers of luxury apartment living in Midtown Atlanta. Our strategy consisted of earned media, influencer relations and opening event execution. HUFF hosted a VIP event for an intimate group of media and influencers, including editorial team members from Modern Luxury and Atlanta Homes & Lifestyles. In 2026, we are continuing to support The Juniper through national media recognition.
“Midtown Atlanta’s Wellness Wonder: Privy at the Reserve”
- MILLENNIUM MAGAZINE
“The Juniper and The Reserve bring hundreds of apartments to Midtown”
- ATLANTA BUSINESS CHRONICLE
“54 Photos: Touring Midtown's posh twin towers as construction wraps”
- URBANIZE ATLANTA
A LITTLE HUMBLE-BRAG
- 13 pieces of online coverage, positive in sentiment, 11.4M total monthly website visits, 370 social engagements of online coverage
