HUFF was brought on by existing client, Sara Fay Egan, the CEO of Beale Street Blues Company, to support B.B. King’s Blues Club’s events in celebration of B.B. King’s 100th birthday. Tasked with securing national press to drive event awareness and attract attendees, HUFF delivered...
“Memphis To Honor B.B. King In Upcoming 100th Birthday Celebration”
- FORBES
“Memphis Is Throwing An Epic Celebration To Honor The Legacy of B.B. King And You’re All Invited”
- SOUTHERN LIVING
“B.B. King Turns 100: Memphis Honors the King of the Blues”
- STYLE BLUEPRINT
A LITTLE HUMBLE-BRAG
- As a result of HUFF’s efforts for national media recognition, B.B. King’s 100th celebration attracted 300+ attendees, purchased from 30+ states across the country.
- 15+ pieces of earned media content, 607.7 million earned media impressions, 400+ thousand social media followers reached
